為多興趣型創作者提供的策略 A Strategy for Multi-Interest Creators

若你跟我一樣都是「多興趣型」的人，那你可以參考這篇文，來找到適合你的利基市場。

這內容來自 Dan Koe 最新的 YT 影片，我整理出對我受用的資訊，也與你分享。

正文開始：

一般來講到利基市場，就是挑選一個特定領域，特定對象。

例如市面上你會看到「我是專為 40+女性，提供健身菜單與飲食規劃的專家」

特定領域：運動健身

特定對象：40+女性

這種做法沒有不好，只是對於多興趣的人，如果只能限縮於一個主題、一種對象，他很快地就會瘋掉，覺得四處卡卡卡。

所以 Dan 提出

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▋以使命為導向的利基市場

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你所閱讀的、觀看以及聽到的，任何與你的使命相符的想法，都可以融入到你品牌下的想法。 因此你可以談超多內容，這種做法特別適合「多興趣型」的人。

Dan 跟我就是這樣的人。這是為何這影片吸引我的原因。

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▋ 找出你的使命

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如何找到使命？

問自己：

• 哪一種生活方式是你的生存之禍？
• 你正在做什麼來逃避那種生活？
• 為什麼它現在具有如此大的破壞性？

例如 Dan 在幾年前做的 Modern Master，就是以擺脫朝九晚五生活為使命，所做的東西。

還有現在 Future Proof 電子報，他想幫助人們面向未來、 獲得高價值、具備適應能力， 同時過著美好的生活，以實現他的使命。

那他不能只談論商業或 AI，他還必須談論實現這項使命所需的一切生活方式， 其中包括生產力、自我提升、學習技術、生活哲學、如何專注，以及所有這些不同的東西。

可以談得東西變超多，可以寫得也變多。

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▋賦予人們一種身分

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當我們關注某人或購買某東西時，這樣做的根本原因，是因為我們想成為某個人，或強化對自己的看法。

人們追隨你，並不是因為他們喜歡你的想法。

他們追隨你，是因為你的想法影響了他們的行為，從而解決了他們生活中的問題。

Dan 最近把他的電子報改名為 Future Proof ，展現出的是「成為面向未來的人」，這個身分。

這身份的人會想學習運用 AI 工具，會想做一人公司。

AI 工具和一人公司，也都是Dan會談的內容。

為你的使命、品牌或任何事物想出 5 到 10 個名稱。

這不一定是你在社群媒體上的實際品牌名稱。 它可以是電子報的名稱、產品名稱或你的網站名稱。

或者它可以只是存在於背景中， 成為你所創建內容的指路明燈。

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▋ 多多創作內容，創造一個給他人探索的世界

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就像漫威的電影，有長篇的電影，也有番外篇、聯名產品以及人物介紹等等。

這個我非常有共感！

我在這一兩年迷上一位演員， 八百年沒在追劇的我，就在半年內狂看了十來部他主演的電視劇，也會去「考古」他的過往的採訪 、舞台表演、雜誌拍攝、戲劇，只要關於他的訊息我都想看。

這位演員，創造一個給我探索的世界。

所以當有人在社群上不小心滑到你內容時（尤其爆文，傳播力更強），覺得你內容對他有所幫助，他們就會去探索你提供的所有內容。

若你已建立自己「內容王國」，讓他可以多了解你一點（解析度提升），那他就會想追蹤你，向你學習。

但你需要保持足夠的一致性，讓人們可以在一周內，狂吃掉你提供的所有東西，這是人們現在的消費方式，也正是你真正開始賺錢的時候。

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▋不要以為自己想談的東西，網路很多人都在談了，自己幹嘛還談？

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其實你需要了解，人們上社群滑臉書、滑IG，通常並不是為了學習，很多時候只是無聊，所以他不會專門去搜尋這東西。

我們在社群上發布的內容，是「隨機被看見」的。

他只是滑滑滑，突然剛好看到你的東西，若你讓他覺得這東西真的不錯，讓他可能就會開始關注你。

舉例來說 Dan 他談網頁設計，那 Dan 的受眾不僅僅是「對網頁設計感興趣」的人，還包含那些「不知道網頁設計」的人。

這些「不知道網頁設計」的人，可能根本不關心網頁設計，但如果 Dan 通過談論原因，讓人開始覺得「誒，這好像不錯耶！」近一步想了解更多，甚至開始有想學網頁設計的念頭，人們就會開始關注 Dan，然後 Dan 就成為他們關於網頁設計主要訊息來源。

所以，就去談論吧！

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▋建立有用的內容

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我們自己會想追蹤某人，主要是因為「渴望清晰」，有用的東西

寫作時

• 問自己為什麼他們應該關心？
• 這解決了什麼重大痛點？
• 這對普通人有何巨大益處？

最後一個「這對普通人有何巨大益處？」是關鍵，原因如上，因為你的內容在網路上是被隨機分享的，寫給小白看，引導他們。

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▋多發文，找出表現好的貼文，進一步再把它變成其他形式的內容，例如短影片

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社群是是你的(免費)測試場域。多多發文。

If You're Multi-Passionate, Here's a Better Way to Find Your Niche

If you're like me—multi-passionate and interested in many different things—this article might help you find a niche that actually works for you.

The ideas come from a recent YouTube video by Dan Koe. I found it really helpful and wanted to share my takeaways with you.

▋The Traditional Niche: Specific Topic, Specific Audience

Most people talk about finding a niche by narrowing down to a specific topic for a specific audience.

Like: “I’m a fitness coach who creates workout and meal plans for women over 40.”

Topic: fitness

Audience: women 40+

Nothing wrong with this. But for people like us—who have many interests—this can feel like a straightjacket. Too narrow, too limiting, too frustrating.

▋The Mission-Driven Niche

Dan suggests something different:

Anchor your niche to a mission.

Whatever you read, watch, or hear that aligns with your mission—can become content under your brand. That’s why this approach works especially well for multi-interests creators.

Dan and I are both like this. That’s why I found his video so refreshing.

▋Step 1: Find Your Mission

How do you find your mission?

Ask yourself:

• What kind of lifestyle would feel like personal death to you?
• What are you doing right now to escape that lifestyle?
• Why is it so destructive to you?

Dan's past project, Modern Mastery, was built around his mission to escape the 9-to-5 life.

His current newsletter, Future Proof, helps people prepare for the future, become valuable, stay adaptive, and live a good life—all part of his deeper mission.

That’s why he doesn’t just talk about business or AI.

He also talks about productivity, self-improvement, learning, life philosophy, focus—because all of that supports his mission.

More mission → more topics → more freedom to create.

▋Step 2: Give People a New Identity

When people follow someone or buy something, it's often because they want to become someone—or strengthen who they believe they are.

People don’t follow you just for your ideas.

They follow you because your ideas shift their behavior—and help solve real problems in their lives.

Dan recently renamed his newsletter Future Proof to signal a clear identity:

“To become someone who is future-ready.”

That identity naturally includes learning AI tools, starting a one-person business, and building digital leverage—all topics Dan covers.

Create 5–10 identity-based names for your brand, newsletter, or product.

These don't have to be public—they can simply guide your content behind the scenes.

▋Step 3: Create a World People Can Explore

Think of Marvel: movies, spinoffs, products, backstories—an entire universe to explore.

I deeply resonate with this idea.

In the past two years, I got obsessed with one actor. After not watching dramas for ages, I binged ten of his shows in six months. I watched his old interviews, theater performances, magazine features—everything.

He created a world I wanted to explore.

So when someone stumbles onto your content—especially if it’s a viral piece—and finds it helpful, they’ll want to explore more of your world.

If you’ve already built your "content kingdom," they’ll stay.

The more they discover, the more likely they are to follow and learn from you.

Just keep your content consistent enough that someone can binge it all in a week.

That’s how people consume now. And that’s when you start making money.

▋Step 4: Don’t Assume It’s “Already Been Done”

Don’t tell yourself, “Everyone’s already talking about this—why should I?”

People scroll social media mostly out of boredom.

They don’t go looking for your content. They just stumble on it.

If what they see feels useful, they’ll start following.

For example: Dan talks about web design. His audience doesn’t just include “people who are interested in web design.” It includes people who didn’t know they cared—until he explained why it matters.

When your ideas shift their mindset, you become their go-to expert.

So talk about it.

▋Step 5: Create Useful Content

People follow creators because they want clarity. They want useful stuff.

When you write, ask:

• Why should they care?
• What pain does this solve?
• How is this useful for everyday people?

That last question is key—because content on the internet is discovered randomly.

Write for beginners. Guide them.

▋Step 6: Test and Repurpose What Works

Social media is your (free) testing lab.

Post often. Then take what performs well—and turn it into something else:

A video. A short. A lead magnet.

Refine. Expand. Repurpose.

▋Final Thought

Remember, if you’re multi-interests like me, just know: you don’t need to niche down to one tiny box.

You just need a mission—and the courage to build your world around it.

Dan’s video here.
The Most Profitable Niche In The Creator Economy Right Now